Mythical is an entertainment company, lifestyle brand, and creative collective made up of passionate people brought together by their love of comedy, camaraderie, and the do-it-yourself, direct-to-fan approach to content.

They needed an Apparel and Merchandise program capable of keeping up!

The Opportunity

Mythical needed a comprehensive partner to help innovate, develop, launch, and manage a complete merchandise solution inclusive of all brands and programs under the entertainment company’s umbrella. The Mythical team had already been experiencing fantastic success with their programs, and had a fanbase asking for more. They needed a partner capable of taking the same do-it-yourself, direct-to-fan approach that they had taken with content and applying those tactics to branded apparel and merchandise.

The Challenge

Mythicals biggest challenge was locating a single vendor capable of satisfying the following list of requirements:

New Product Process:

The majority of products developed for this mythical client goes from being an idea discussed over a phone call to being fully designed, produced and set up in our fulfillment center within 1 - 2 weeks time. We act fast, think on our feet and move quickly to keep up with this client’s steady flow of great ideas.

Weekly call - new idea
Design / Concept / Review
Sample Production + Approval
Production + add to ecommerce
Fulfilling orders
200,000 +
Monthly web store visitors
Customer Service
Conversion Rate: It's pretty good!
8.8% to be precise
3% is considered "good"

Power Product

10K Units within 72 hours
On the show everyday | Power or promotion
With an item this hot, we had to act fast, requesting an immediate reorder to keep up with incoming sales for a sold out product. While web sales continued to roll in, White Label MFG worked with planes, trains, and automobiles while pulling a few strings to have this item restocked within only a few days time. Satisfied fans were none the wiser!
Seasonal Collection
Seamless Integration of 3rd Party Product: Warehousing + Fulfillment
Tour Merchandise + Fulfillment
Inventory management, on-demand production and drop-ship replenishment orders to keep up with live event sales.


Mythical Entertainment has been one of White Label MFG’s favorite, and for lack of a better word, most “entertaining” clients. A truly comprehensive solution, utilizing all aspects of White Label MFG’s range of services. We have ideated with them, worked through countless designs, built and managed an ecommerce platform, handled direct to consumer fulfillment, inventory management and even provided program efficiencies consulting. Mythical has been kind enough to let us into their world completely, and their transparency has allowed us to create a solution specific to their needs. We’ve been on set countless times, enjoyed some good laughs, come up with some great ideas, rectified a few mistakes, and in the end have learned to work together in an extremely fun, productive and mutually beneficial manner.